Who we are

We design protection around people and spaces.

Safe & Sound designs, installs and maintains integrated security systems engineered to protect what matters most — people, places and everything in between.

A Safe & Sound engineer installing a camera

Designed to protect. Built to last.

We combine the vision of architecture, the care of hospitality and the precision of engineering. Raising the standard for an industry built for what’s next.

13+
Years
2000+
Projects
150+
Clients
Our promise

Installed today.
Supported tomorrow.
Trusted for years.

This principle shapes how we sell, price, install, document and maintain every system. No project is complete without a clear maintenance path, and we only install solutions we can confidently support for years to come. Every client also has a dedicated point of contact — someone who knows their system and is always there when needed.

“A system you can trust. A team you can reach.”
Tarek Elfadaly — CEO
A Safe & Sound access panel mounted on a stone wall overlooking Cairo
Direction & purpose

Smarter systems, simpler living.

Our direction

To make trusted security feel effortless by giving people and businesses the confidence to focus on what matters.

Our role

We design, install and support integrated security systems that reduce risk, simplify operations and keep every space working safely.

Meet our management

Built on experience.
Driven by what’s next.

Three decades of security operations, a decade of design practice in Europe, and a communications network built across Cairo. The combination is the company.

Tarek Elfadaly, CEO of Safe & Sound

Tarek Elfadaly

CEO

A former Police General with more than 30 years of distinguished service in Egypt's Ministry of Interior, he brings extensive experience in security operations, counter-terrorism and senior leadership roles. His deep knowledge of security risks, equipment and operational requirements allows him to understand client needs and deliver practical, reliable and well-tailored security solutions.

  • Security operations
  • Counter-terrorism
  • 30+ years
Omar Elfadaly, COO of Safe & Sound

Omar Elfadaly

COO

Having spent more than a decade living and working in Berlin, Germany, after studying architecture in Milan, Italy, he has developed an international outlook shaped by design, business and diverse cultural environments. His architectural background brings together creative thinking, strategic problem-solving and a strong appreciation for well-designed, practical solutions.

  • Architecture
  • Design strategy
  • Berlin & Milan
Alia Elfadaly, PR of Safe & Sound

Alia Elfadaly

PR

With extensive experience in public relations and communications, she has built a wide network across media, cultural and business circles in Egypt. Her longstanding relationships with public figures, journalists and institutional partners open doors that a security company rarely reaches on its own, and she shapes how Safe & Sound presents itself — from press and partnerships to the events where the work is seen.

  • Public relations
  • Media network
  • Partnerships
What we stand for

What you can expect from us.

Each value carries an observable behaviour, and each one is scored at review.

01

Quality

Every detail is considered, because reliable performance starts with doing the work properly.

02

Continuity

We stay involved beyond installation, so you always know who to call.

03

Transparency

Clear products, clear scope and clear pricing. No unnecessary surprises.

04

Accountability

Everything is documented, tracked and handed over properly.

05

Professionalism

Calm, organised and respectful on site. We protect your environment as carefully as we protect it.

Why Safe & Sound

What is different, in things you can verify.

01

The proposal

An editorial document with the design, the bill of quantities, the named team and three maintenance options. You can judge us before you pay us.

02

The handover packet

Drawings, asset register, credentials, training and a lifecycle plan. Complete at handover, not promised for later.

03

The monthly report

Proof of value on your desk every month, so maintenance is something you can see rather than something you hope for.

04

A named engineer

At Concierge tier you know who answers. Across every project you know who owns your account.

05

Authorised product only

Serial-registered and warranty-tracked. We can support in year five what we sold in year one.

06

Answers, same day

Every client message is acknowledged the same working day. Silence is the market failure we exist to correct.

Sectors

Solutions shaped around every context.

  • Government
  • Hotels & resorts
  • Residential compounds
  • Factories
  • Petroleum
  • Medical & healthcare
  • Corporate & facilities
  • Malls & retail
  • Schools & universities
  • Nile cruises

Let’s protect what matters.

Installed today. Supported tomorrow. Trusted for years.

Get in touch